Creativity and Advertising

Università Telematica Internazionale UNINETTUNO

The course in Creativity and Advertising Communication offers an insight into the methods used in professional advertising providing a deeper analysis of the role of the copyrighter, of editor of promotional messages. It analyses customers’ behaviours, market dynamics, strategic systems to design and spread promotional messages through the purchase of spaces and time-slots on mass media putting advertising at the centre of a communication mix and analysing the main features of sales promotion, public relations and of every new aspects of non-conventional communication. Finally, it illustrates the most effective techniques with the purpose of stimulating creativity and the development of new ideas.


Language: Italian


Duration: 0 weeks

Hours of study: 175 hours

EQF-Level: EQF level 6 - Bachelor's Degree

Rights: Other

Requirements: No

Free of charge

Delivery mode: Learn anywhere online

QA: Yes


Full course experience

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