|Psychology of communication is a very novel field of application of psychology. It studies the main humans’ behavioral and cognitive processes related to interactions with mass media: thoughts, emotions, physiological responses and actions that can be activated before, during and after media use by considering also people differences as culture and experiences. The course deals with main aspect of the relationship between the individual and the media by comparing similarities and differences between traditional and new media, and by recognizing that every innovation in the field of audiovisual communication leads to explore psychological effects on audience and people. The aim is to analyse in depth this field of study trough the main psychological theories and the analysis of relational and individuals’ processes related to the use of audiovisual. Thus, the course will deal with main topics of general psychology and organization psychology related to media consumption dynamics and marketing and communication processes.
Duration: 0 weeks
Hours of study: 200 hours
EQF-Level: EQF level 6 - Bachelor's Degree
Free of charge
Delivery mode: Learn anywhere online
Full course experience